@proceedings {368,
	title = {Smart TV {\textendash} Smartphone Cooperation Model on Digital Signage Environments: An Implementation Approach},
	journal = {MOBILITY 2014, The Fourth International Conference on Mobile Services, Resources, and Users },
	year = {2014},
	month = {Julio de 2014},
	pages = {25},
	publisher = {MOBILITY 2014, The Fourth International Conference on Mobile Services, Resources, and Users },
	address = {PARIS, FRANCIA},
	abstract = {<p><span style="font-family: Tahoma; font-size: 12px;">Modern pervasive digital signage environments demand capabilities beyond the interaction schemes, frequently implemented throughout personal area network technologies or touchscreen features. Smart TV emerges as an interesting alternative model for public displays and Smartphone cooperation, in order to implement a multi-screen approach that complements the task of ads recommendation algorithms for a group of people watching the screen. This paper introduces an implementation approach for a Smart TV \&ndash; Smartphone cooperation model in digital signage environments using a multi-screen paradigm.</span></p>
},
	keywords = {Pervasive advertising; digital signage; Smart TV; cooperation model},
	issn = {978-1-61208-366-7},
	url = {https://www.thinkmind.org/index.php?view=article\&articleid=mobility_2014_2_10_70011},
	author = {Francisco Orlando Mart{\'\i}nez Pab{\'o}n and Jaime Caicedo Guerrero and Jhon Jairo Ibarra Sambon{\'\i} and Gustavo Adolfo Ram{\'\i}rez Gonz{\'a}lez and MARIO MUNOZ ORGANERO and Angela Chantre Astaiza}
}
