%0 Conference Proceedings %B MOBILITY 2014, The Fourth International Conference on Mobile Services, Resources, and Users %D 2014 %T Smart TV – Smartphone Cooperation Model on Digital Signage Environments: An Implementation Approach %A Francisco Orlando Martínez Pabón %A Jaime Caicedo Guerrero %A Jhon Jairo Ibarra Samboní %A Gustavo Adolfo Ramírez González %A MARIO MUNOZ ORGANERO %A Angela Chantre Astaiza %C PARIS, FRANCIA %I MOBILITY 2014, The Fourth International Conference on Mobile Services, Resources, and Users %K Pervasive advertising; digital signage; Smart TV; cooperation model %P 25 %U https://www.thinkmind.org/index.php?view=article&articleid=mobility_2014_2_10_70011 %X

Modern pervasive digital signage environments demand capabilities beyond the interaction schemes, frequently implemented throughout personal area network technologies or touchscreen features. Smart TV emerges as an interesting alternative model for public displays and Smartphone cooperation, in order to implement a multi-screen approach that complements the task of ads recommendation algorithms for a group of people watching the screen. This paper introduces an implementation approach for a Smart TV – Smartphone cooperation model in digital signage environments using a multi-screen paradigm.

%8 Julio de 2014